Ever wondered how candidates know if their ads will work? Welcome to the world of “dial testing.”
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"Polling is merely an instrument for gauging public opinion. When a president or any other leader pays attention to poll results, he is, in effect, paying attention to the views of the people. Any other interpretation is nonsense." - George Gallup
"Politics without poling has become as unthinkable as aviation without radar." - Daniel Greenberg
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